SEO is not just a collection of best practices, which may include sound techniques or lackluster tactics. Nor is it just a set of commonly delivered processes. It is much more than that. For years, I have been fascinated by the way; most SEO practitioners view the science of SEO as simply “tips & tricks”. SEO also isn’t an art form, it is far more about science. Consequently, those individual and firms that break this lackluster mould can very effectively and effortlessly and become the elite. The top of the food chain; best of the best… and this is what we are doing here.

Before we start, let me just say as an overview of the combined scope of all these lectures, “Do not just deliver a collection of techniques or tactics to customers. Build yourself a steadfast state of mind through better understanding and embrace the wisdom behind each of them”.